Dragoljub Bankovic/iStock via Getty Images Investment Thesis Founded in 1999, DexCom (...Read More
Singapore Airlines (SIA) today unveiled its all-new flagship SilverKris and KrisFlyer Gold lounges at Singapore Changi Airport Terminal 3, following an SGD 50 million re-design, upgrade, and expansion project. This will further enhance the on-ground customer experience at the Airline’s main hub and comes as the demand for international air travel from and through Singapore takes off once again.
Designed by renowned Singapore-headquartered hospitality design firm Hirsch Bedner Associates (HBA), the SilverKris and KrisFlyer Gold lounges add a fine touch to SQ customers’ travelling experience before their journey with the Airline. As an added touch of class, SIA’s signature batik motif, as well as distinctive flight-related themes, have been subtly incorporated throughout the lounges.
Located at level 3 above Departure Gate A, the lounges are a 6,100 square-metre sanctuary with separate areas catering to the varying needs of travellers. The SilverKris Lounge is three lounges in one, comprising The Private Room, as well as the First Class and Business Class sections. Together, the SilverKris Lounge and the KrisFlyer Gold Lounge seat around 1,150 customers.
Each lounge has its own dedicated dining area, food service counters, restrooms, and showers, as well as baby care and accessible facilities. All SilverKris Lounge showers now come with en suite toilets and more space. The First Class and Business Class sections of the SilverKris Lounge feature separate full-service bars.
All guests enjoy complimentary Wi-Fi access, with an enhanced speed of up to 25 Mbps for seamless streaming, and to stay connected.
The Private Room is exclusively for SIA’s Suites and First Class customers, while Solitaire PPS Club members are invited to the First Class section of the SilverKris Lounge.
An art glass installation featuring SIA’s batik motif, which measures 12 metres wide and 3.8 metres tall, welcomes SQ guests to the foyer. Created by Singapore-based Australian glass artist B. Jane Cowie, the light installation features 105 hand-crafted art glass pieces, and is an interpretation of the heritage batik design screen that is a distinctive element of SilverKris Lounges around the world.
The visual feast continues in the SilverKris Lounge entrance foyer, with an animation of SIA’s signature batik motif prominently displayed on a bespoke 8K Sony Crystal LED curved wall. To complete the sensory experience, customers will be able to enjoy the Sound of Singapore Airlines, SIA’s sonic signature, as well as the fragrance of the Airline’s signature Batik Flora scent.
The foyer has dedicated entrances to The Private Room and the First Class and Business Class sections of the SilverKris Lounge, signalling the start of a luxurious and premium experience at the Airline’s flagship lounges.
Known for its lush amenities and exquisite dining experience, The Private Room offers SIA’s Suites and First Class customers a quiet space to rest and relax.
A light dome comprising 107 crystal flowers and metal leaves, designed by French glassmaker Lalique for SIA, adorns the lobby. The shape of the crystals is inspired by Aquatic Ginger, one of the ten native flowers in SIA’s signature batik motif. The suspended bouquet of crystals and the light embedded within each flower delicately illuminates the entrance lobby.
Customers will enjoy privacy in their own space, no matter where they choose to sit. For larger groups, a central living space with a lush ambience inspired by nature, oceans, and greenery has been created using tall architectural glass screens and custom lighting pieces by LASVIT, the Czech-based designer of bespoke lighting installations. Booth seats are also available for solo or small groups of travellers.
Four-day rooms with adjustable light settings, and either a recliner or a single bed, offer dedicated spaces to rest and unwind. The adjustable recliners from Italian furniture designer Poltrona Frau are upholstered in the highest quality leather. US-based bedding product specialist Tempur’s Firm supreme single mattress sits on their Zero-G bed base, providing full-body support, various massage options, and a unique zero gravity setting that allows for a complete weightless relaxation experience. Customers may choose to rest their heads on the medium-firm Tempur Symphony pillow or the soft-fluffy Tempur Cloud pillow.
Travellers who prefer to spend their time meditating or stretching may use yoga blocks and mats from COMO Shambhala, a Singapore-based wellness brand. Essential oil scents from the COMO Shambhala Invigorate or Sleep range complete the mindfulness experience.
Restrooms and en suite shower facilities in The Private Room are furnished with luxury fittings by German manufacturer GROHE. They include the Sensia Arena toilet with personalised cleansing settings, as well as touchless features such as automatic seat opening, closing, and flushing. Travellers may also enjoy COMO Shambhala’s signature range of Invigorate shampoo, conditioner, and shower gel. A wheelchair-accessible shower room and baby care room are also available.
As the only lounge that offers a fine dining experience, customers are in for a treat with SIA’s signature a la carte waited service with a curated selection of local and seasonal offerings. These include laksa with lobster, wagyu satay, and premium wines and cheeses.
The First Class section of the SilverKris Lounge features various new elements while retaining its contemporary and classic look. With four day rooms and different seating options, SIA’s Solitaire PPS Club members are assured of the Airline’s hospitality in the comfort of a familiar space.
A modular sofa seat that HBA has specially customised allows customers to work or dine comfortably within the First Class section. Business travellers who require privacy for work may use one of SIA’s signature productivity pods, a cubicle with reading lights and charging facilities. They may also opt to use a dedicated meeting room that accommodates six travellers.
Like The Private Room, the four-day rooms are equipped with either a Poltrona Frau adjustable recliner or Tempur Zero-G bed, providing an additional option for travellers who prefer to rest and relax in private. Yoga blocks, mats, and essential oils from COMO Shambala are available upon request.
Families travelling with young children may use the playroom, allowing caregivers to dine or relax outside while keeping a watchful eye on their children.
The buffet line in the First Class section features a live cooking station, where a chef will prepare crowd favourites such as bak chor mee, popular egg breakfast options, roti prata, and pasta dishes. The self-service counters serve a selection of premium food and beverage options including laksa with king prawns, cold soba, and ice cream. Customers catching morning flights can enjoy freshly baked waffles and pastries from the new breakfast station. The capacity of the dining area has been doubled to accommodate over 50 travellers, based on customer feedback. These include four family-style booths suitable for families or friends travelling together.
Barista and bar services return with the flagship bar decked with stunning Lalique crystals inspired by the Aquatic Ginger flower from SIA’s batik motif. Its 119 crystals are deliberately positioned at specific locations on the curved wall, evoking the gentle scattering of flowers by the wind. The full-service bar will feature a wide selection of beverages, including fresh barista-made coffee in the morning and signature cocktails in the evening.
Customers also enjoy luxurious GROHE and Sensia Arena sanitary fittings and bath amenities in the restrooms and en suite shower facilities. A wheelchair-accessible shower room, as well as a baby care room, are also available.
Mr Goh Choon Phong, Chief Executive Officer, Singapore Airlines, said
Extensive customer engagement and research have gone into designing the new SilverKris and KrisFlyer Gold lounges. Customers will enjoy thoughtfully curated product offerings and experience the signature Singapore Airlines hospitality, all within a comfortable and restful environment, ensuring that they are refreshed and ready for their journey.
Opening these lounges at this time signals our commitment to SIA’s premium brand and growth strategy. It reinforces our position as Changi Airport’s anchor airline, and reflects our confidence in Singapore’s future as a pre-eminent global air hub.
The Private Room and the First Class SilverKris Lounge will welcome customers from May 31, 2022, 1800hrs (GMT+8).
What do you think of the new Singapore Airlines Lounges for their top customers?
(Images courtesy Singapore Airlines)
Liked our articles and our efforts? Please pay an amount you are comfortable with; an amount you believe is the fair price for the content you have consumed. Please enter an amount in the box below and click on the button to pay; you can use Netbanking, Debit/Credit Cards, UPI, QR codes, or any Wallet to pay. Every contribution helps cover the cost of the content generated for your benefit.
(Important: to receive confirmation and details of your transaction, please enter a valid email address in the pop-up form that will appear after you click the ‘Pay Now’ button. For international transactions, use Paypal to process the transaction.)
We are not putting our articles behind any paywall where you are asked to pay before you read an article. We are asking you to pay after you have read the article if you are satisfied with the quality and our efforts.
Dragoljub Bankovic/iStock via Getty Images Investment Thesis Founded in 1999, DexCom (...Read More
Raúl Pagès' third creation features his first in-house movement. Spanish watchmak...Read More